Cover Image

E-retailing /

Bibliographic Details
Main Author: Dennis, Charles (Charles E.)
Other Authors: Fenech, Tino, Merrilees, Bill
Format: Book
Language:English
Published: London ; New York : Routledge, 2004.
Series:Routledge e-business series.
Subjects:
Internet marketing.
Electronic commerce.
Retail trade > Computer network resources.
Teleshopping.
Online Access:Table of contents
Table of Contents:
  • Key issues and success factors in e-retailing
  • The world of e-retailing
  • What is e-retail?
  • Disadvantages of e-retailing for retailers
  • Advantages of e-retailing for retailers
  • The (e-)retail mix
  • Growth and prospects for e-retail.