Brand hijack : marketing without marketing /

Bibliographic Details
Main Author:	Wipperfürth, Alex
Format:	Book
Language:	Spanish
Published:	New York : Portfolio, 2005.
Subjects:	Branding (Marketing) Consumer behavior. Brand choice. Brand loyalty.

Description
Physical Description:	vii, 280 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 259-270) and index.
ISBN:	1591840783 (acid-free paper)