Cover Image

Best face forward : why companies must improve their service interfaces with customers /

Bibliographic Details
Main Author: Rayport, Jeffrey F.
Other Authors: Jaworski, Bernard J.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2005]
Subjects:
Customer services > Management.
Service industries > Technological innovations > Management.
Competition.
Online Access:Table of contents
Table of Contents:
  • Interface as the next frontier of competitive advantage
  • The interface imperative
  • The front-office revolution
  • What people do best
  • What machines do best
  • Putting the amalgam of people and machines to work
  • Managing interface systems
  • The interface audit.