Best face forward : why companies must improve their service interfaces with customers /

Bibliographic Details
Main Author: Rayport, Jeffrey F.
Other Authors: Jaworski, Bernard J.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [2005]
Subjects:
Online Access:Table of contents

MARC

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245 1 0 |a Best face forward :  |b why companies must improve their service interfaces with customers /  |c Jeffrey F. Rayport, Bernard J. Jaworski. 
264 1 |a Boston, Mass. :  |b Harvard Business School Press,  |c [2005] 
264 4 |c ©2005 
300 |a xxi, 262 pages :  |b illustrations ;  |c 25 cm. 
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504 |a Includes bibliographical references ([229]-247) and index. 
505 0 |a Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit. 
650 0 |a Customer services  |x Management. 
650 0 |a Service industries  |x Technological innovations  |x Management. 
650 0 |a Competition. 
700 1 |a Jaworski, Bernard J. 
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