| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00002037721 |
| 005 |
20151101052833.0 |
| 008 |
040607s2004 ohua b 001 0 eng d |
| 010 |
|
|
|a 2004108424
|
| 020 |
|
|
|a 0324202652 (hbk.)
|
| 035 |
|
|
|a (OCoLC)ocm57410608
|
| 040 |
|
|
|a BKL
|c BKL
|d DLC
|d TXA
|d UtOrBLW
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| 042 |
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|a lccopycat
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| 049 |
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|a TXAM
|
| 050 |
0 |
0 |
|a HF5415.5
|b .B874 2004
|
| 100 |
1 |
|
|a Büschken, Joachim,
|d 1964-
|
| 245 |
1 |
0 |
|a Higher profits through customer lock-in :
|b a roadmap /
|c Joachim Büschken.
|
| 264 |
|
1 |
|a Mason, Ohio :
|b Thomson,
|c [2004]
|
| 264 |
|
4 |
|c ©2004
|
| 300 |
|
|
|a viii, 199 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 189-192) and index.
|
| 505 |
0 |
|
|a Getting out of the customer satisfaction trap -- Customer lock-in in action -- The economics of switching costs : where's the beef? -- Who wins the game? -- Changes to buying behavior -- The new approach to market segmentation -- Motivate and enable brand-specific learning -- Understand and seek contractual lock-in -- Loyalty rewards, but better beware! -- Innovate for technological lock-in -- Creating switching costs through the customer-supplier relationship -- Creating switching costs : a synopsis -- Differentiating the strategy -- Converting switching costs into price premiums -- Leveraging customer switching costs through new product development -- Dealer support for your lock-in strategy -- Addressing customers' risk in communication -- Monitoring the contribution of customer lock-in -- Organizational imperatives for the customer lock-in strategy -- An outlook on lock-in strategy.
|
| 650 |
|
0 |
|a Customer relations.
|
| 650 |
|
0 |
|a Customer loyalty.
|
| 650 |
|
0 |
|a Customer services.
|
| 994 |
|
|
|a C0
|b TXA
|
| 948 |
|
|
|a cataloged
|b h
|c 2005/3/11
|d c
|e bwalker
|f 8:46:43 am
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
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|i ede7ba16-50f4-3a95-a7bf-64bbfbf53949
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5415.5 .B874 2004
|h Library of Congress classification
|i unmediated -- volume
|m A14832287407
|
| 998 |
f |
f |
|a HF5415.5 .B874 2004
|t 0
|l Remote Storage
|