New perspectives on retailing and store patronage behavior : a study of the interface between retailers and consumers /

Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavi...

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Bibliographic Details
Main Author: Hansen, Torben, 1966-
Corporate Author: SpringerLink (Online service)
Other Authors: Solgaard, Hans S.
Format: eBook
Language:English
Published: Boston, Mass. : Kluwer Academic Publishers, [2004]
Series:International studies in entrepreneurship.
Subjects:
Online Access:Connect to the full text of this electronic book
Connect to the full text of this electronic book