New perspectives on retailing and store patronage behavior : a study of the interface between retailers and consumers /
Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavi...
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| Format: | eBook |
| Language: | English |
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Boston, Mass. :
Kluwer Academic Publishers,
[2004]
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| Series: | International studies in entrepreneurship.
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| Online Access: | Connect to the full text of this electronic book Connect to the full text of this electronic book |
| Summary: | Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavior of retailers and consumers in the modern marketplace. New Perspectives on Retailing and Store Patronage Behavior provides the reader with an in-depth understanding of the interface between retailers and consumers. The book includes several core areas: -consumer choice factors, -quality and value, -store image, -retail competition, -location, -modern quantitative techniques including LISREL and hierarchical Bayes modelling, -future perspectives. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (ix, 124 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1402079559 (electronic bk.) 9781402079559 (electronic bk.) 9781402079542 (hb : acid-free paper) 1402079540 (hb : acid-free paper) |