Cover Image

The committed enterprise : making vision, values, and branding work /

Bibliographic Details
Main Author: Davidson, J. H. (J. Hugh), 1935-
Format: Book
Language:English
Published: Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2005.
Edition:2nd ed.
Subjects:
Organizational effectiveness.
Business ethics.
Success in business.
Description
Item Description:Previous edition: 2002.
Physical Description:xxi, 343 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750661992 (pbk.)