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Marketing plans : how to prepare them, how to use them /

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Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: Institute of Marketing
Format: Book
Language:English
Published: Amsterdam ; Boston : Butterworth-Heinemann, 2002.
Edition:5th ed.
Subjects:
Marketing > Management.
Marketing > Planning.
Online Access:Table of contents
Publisher description
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by McDonald, Malcolm
Published 2011
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by McDonald, Malcolm
Published 2011
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by McDonald, Malcolm
Published 2007
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by McDonald, Malcolm
Published 1999
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