APA (7th ed.) Citation

McDonald, M. (2002). Marketing plans: How to prepare them, how to use them (5th ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Amsterdam ; Boston: Butterworth-Heinemann, 2002.

MLA (9th ed.) Citation

McDonald, Malcolm. Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. Butterworth-Heinemann, 2002.