rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing plans that work
  name:
    name part: McDonald, Malcolm.
    role:
      role term: creator
  name:
    name part: Keegan, Warren J.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mau
    date issued: 2002
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: viii, 254 pages : illustrations ; 23 cm.
  table of contents: ch. 1. What is a marketing plan -- ch. 2. Understanding the marketing process -- ch. 3. The marketing planning process -- ch. 4. Marketing objectives and strategies -- ch. 5. Marketing research and forecasting -- ch. 6. The marketing audit : customers and markets -- ch. 7. The marketing audit : products -- ch. 8. E-commerce and Internet marketing - ch. 9. The communication plan : advertising and sales promotion -- ch. 10. The communication plan : sales -- ch. 11. The pricing plan -- ch. 12. The distribution plan -- ch. 13. Implementation issues in marketing planning -- ch. 14. Marketing planning in review.
  note: Malcolm H.B. McDonald, Warren J. Keegan.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Planning
  subject:
    topic: Marketing
    topic: Planification
  classification: HF5415.13 .M3154 2002
  classification: 658.8/02
  identifier: 0750673079 (pbk. : alk. paper)
  identifier: 2001043345
  identifier: http://www.loc.gov/catdir/description/els031/2001043345.html
  identifier: http://www.loc.gov/catdir/toc/els031/2001043345.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/els031/2001043345.html
  related item:
    location:
      url: http://www.loc.gov/catdir/description/els031/2001043345.html
  record info:
    record content source: DLC
    record creation date: 010806
    record change date: 20151101054306.0
    record identifier: in00002032287