Marketing plans that work /

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Keegan, Warren J.
Format:	Book
Language:	English
Published:	Boston : Butterworth-Heinemann, [2002]
Edition:	2nd ed.
Subjects:	Marketing > Planning. Marketing > Planification.
Online Access:	Publisher description Table of contents

Description
Physical Description:	viii, 254 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0750673079 (pbk. : alk. paper)