Excellence in advertising : the IPA guide to best practice /

Bibliographic Details
Corporate Author: Institute of Practitioners in Advertising
Other Authors: Butterfield, Leslie, 1952-
Format: Book
Language:English
Published: Boston, Mass. : Butterworth-Heinemann, [1999]
Edition:2nd ed.
Subjects:
Online Access:Table of contents
Publisher description
Description
Physical Description:xviii, 304 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750644796 (alk. paper)