European perspectives in marketing /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Binghamton, NY :
International Business Press,
[2004]
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| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | "European perspectives in marketing has been co-published simultaneously as Journal of euromarketing, volume 13, numbers 2/3 2004." |
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| Physical Description: | 164 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 078902568X (hard cover : alk. paper) 0789025698 (soft cover : alk. paper) |