Cover Image

Internal relationship management : linking human resources to marketing performance /

Bibliographic Details
Other Authors: Hartline, Michael D., Bejou, David
Format: Book
Language:English
Published: Binghamton, NY : Best Business Books, [2004]
Subjects:
Marketing > Management.
Marketing > Personnel management.
Organizational commitment.
Job satisfaction.
Employee motivation.
Online Access:Table of contents
Description
Item Description:"Co-published simultaneously as Journal of relationship marketing, volume 3, numbers 2/3 2004."
Physical Description:110 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0789024608 (hard cover : alk. paper)
0789024616 (soft cover : alk. paper)