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International strategic marketing : a European perspective /

Bibliographic Details
Main Author: Stone, Marilyn A.
Corporate Author: NetLibrary, Inc
Other Authors: McCall, J. B.
Format: eBook
Language:English
Published: London ; New York : Routledge, 2004.
Subjects:
Export marketing > European Union countries.
Foreign trade promotion > European Union countries.
Strategic planning > European Union countries.
Export marketing.
Foreign trade promotion.
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Includes index.
Electronic resource.
Physical Description:xx, 262 pages : illustrations ; 25 cm.
ISBN:0203499522 (electronic bk.)