Integrated marketing communications : a primer /

Bibliographic Details

Main Author:	Kitchen, Philip J.
Corporate Author:	NetLibrary, Inc
Other Authors:	Pelsmacker, Patrick de, 1957-
Format:	eBook
Language:	English
Published:	London : Routledge, 2004.
Subjects:	Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book