The pirate inside : building a challenger brand culture within yourself and your organization /

Bibliographic Details
Main Author:	Morgan, Adam, 1969-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2004]
Subjects:	Brand name products > Management. Brand name products > Psychological aspects. Brand name products > Planning. Creative ability in business. Corporate culture. Electronic books.
Online Access:	Connect to the full text of this electronic book

by Morgan, Adam, 1969-
Published 2004

Table of contents

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