The pirate inside : building a challenger brand culture within yourself and your organization /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
[2004]
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
|---|---|
| Physical Description: | xii, 336 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages [324]-329) and index. |
| ISBN: | 0470860847 (electronic bk.) |