rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Convergence marketing
    sub title: strategies for reaching the new hybrid consumer
  name:
    name part: Wind, Yoram.
    role:
      role term: creator
  name:
    name part: Mahajan, Vijay.
  name:
    name part: Gunther, Robert E.
    name part: 1960-
  name:
    name part: NetLibrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nju
    date issued: 2002
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic
    form: remote
    extent: xxviii, 336 pages : illustrations ; 24 cm.
  note: Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
  note: Electronic resource.
  note: Electronic reproduction. Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet marketing
  subject:
    topic: Marketing
  subject:
    topic: Consumer behavior
  subject:
    topic: Communication in marketing
  subject:
    topic: Marketing sur Internet
  subject:
    topic: Marketing
  subject:
    topic: Consommateurs
    topic: Comportement
  subject:
    topic: Communication en marketing
  classification: HF5415.1265 .W557 2002beb
  classification: 658.84
  related item:
    identifier: (OCoLC)48935568
  identifier: 0131517074 (electronic bk.)
  identifier: https://proxy.library.tamu.edu/login
  related item:
    location:
      url: https://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 040618
    record change date: 20220105142312.0
    record identifier: in00002029842