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Cyberbranding : brand building in the digital economy /

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Bibliographic Details
Main Author: Breakenridge, Deirdre
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: London ; New York : Financial Times Prentice Hall, [2001]
Subjects:
Brand choice.
Electronic commerce.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xiv, 352 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 330- 341) and index.
ISBN:0131480944 (electronic bk.)