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Evaluating military advertising and recruiting : theory and methodology /

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Bibliographic Details
Corporate Authors: National Research Council (U.S.). Committee on the Youth Population and Military Recruitment, NetLibrary, Inc
Other Authors: Sackett, Paul R., Mavor, Anne S.
Format: eBook
Language:English
Published: Washington, D.C. : National Academies Press, [2004]
Subjects:
Manpower > United States.
Youth > United States.
United States > Armed Forces > Recruiting, enlistment, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xi, 193 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 172-178) and index.
ISBN:0309529476 (electronic bk.)