Product leadership : pathways to profitable innovation /

Bibliographic Details
Main Author:	Cooper, Robert G. (Robert Gravlin), 1943-
Format:	Book
Language:	English
Published:	New York : Basic Books, [2005]
Edition:	2nd ed.
Subjects:	New products > Management. New products > Marketing. Product management.
Online Access:	Table of contents

Description
Physical Description:	xv, 288 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	046501433X (alk. paper)