Nonprofit essentials : the capital campaign /

Bibliographic Details
Main Author: Walker, Julia Ingraham
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2005]
Series:AFP fund development series.
Subjects:
Online Access:Table of contents
Contributor biographical information
Publisher description

MARC

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500 |a Includes index. 
505 0 |a Before beginning your capital campaign -- Preparing for the capital campaign -- Campaign structure : timetables, gift tables, and goals -- Effective campaign leadership -- Making a compelling case -- Prospect identification, cultivation, and solicitation -- Strategies that motivate donors -- Repositioning your organization through the capital campaign rules of the road. 
520 1 |a "Nonprofit Essentials: The Capital Campaign is an accessible and easy-to-read professional guide that provides concise, in-depth advice on capital campaigns. Julia Walker shares the tips, techniques, and programs that have helped her raise more than $600 million in capital campaigns. Nonprofit Essentials highlights new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make an organization's case stand out among the competition."--BOOK JACKET. 
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