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Marketing management : text and cases /

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Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Stevens, Robert E., 1942-, Wrenn, Bruce
Format: Book
Language:English
Published: New York : Best Business Books, [2005]
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Online Access:Table of contents
Description
Physical Description:xiii, 373 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 361-366) and index.
ISBN:0789012332 (Case : alk. paper)
0789002906 (Soft : alk. paper)