International marketing /

Bibliographic Details
Main Author: Backhaus, Klaus
Other Authors: Büschken, Joachim, 1964-, Voeth, Markus, 1968-
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2005.
Subjects:
Online Access:Contributor biographical information
Publisher description
Table of contents
Description
Physical Description:xiv, 466 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 421-433) and index.
ISBN:0333963881 (paper)