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Cutting edge advertising : how to create the world's best print for brands in the 21st century /

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Bibliographic Details
Main Author: Aitchison, Jim
Format: Book
Language:English
Published: Singapore ; London : Pearson Prentice Hall, 2004.
Edition:2nd ed.
Subjects:
Advertising.
Advertising copy.
Advertising layout and typography.
Description
Item Description:Previous edition: 1999.
Physical Description:xv, 402 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9812445579