Cover Image

Raising consumers : children and the American mass market in the early twentieth century /

Bibliographic Details
Main Author: Jacobson, Lisa, 1962-
Format: Book
Language:English
Published: New York : Columbia University Press, 2004.
Subjects:
Child consumers > United States > History > 20th century.
Market segmentation > United States > History > 20th century.
Target marketing > United States > History > 20th century.
Advertising and children > United States > History > 20th century.
Online Access:Table of contents
Description
Physical Description:xii, 299 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [227]-281) and index.
ISBN:0231113889 (cloth : alk. paper)