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Marketing information : a strategic guide for business and finance libraries /

Bibliographic Details
Main Author: Diamond, Wendy, 1953-
Other Authors: Oppenheim, Michael R.
Format: Book
Language:English
Published: Binghamton, NY : Haworth Information Press, [2004]
Subjects:
Marketing research > Handbooks, manuals, etc.
Strategic planning > Handbooks, manuals, etc.
Online Access:Table of contents
Table of Contents:
  • Introduction
  • Researching the competitive environment
  • Research about customers
  • Research for the promotional strategy
  • Researching the sales strategy
  • Researching price, packaging, and place
  • Special topics.