rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing information
    sub title: a strategic guide for business and finance libraries
  title info:
    title: Journal of business & finance librarianship
  name:
    name part: Diamond, Wendy
    name part: 1953-
    role:
      role term: creator
  name:
    name part: Oppenheim, Michael R.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2004
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxvi, 342 pages ; 23 cm.
  table of contents: Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
  note: Wendy Diamond, Michael R. Oppenheim.
  note: Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing research
    genre: Handbooks, manuals, etc
  subject:
    topic: Strategic planning
    genre: Handbooks, manuals, etc
  classification: HF5415.2 .D49 2004
  classification: 658.8/3
  identifier: 0789021129 (hard cover : alk. paper)
  identifier: 078906006X (soft cover : alk. paper)
  identifier: 2003027319
  identifier: http://www.loc.gov/catdir/toc/ecip0412/2003027319.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip0412/2003027319.html
  record info:
    record content source: DLC
    record creation date: 031215
    record change date: 20151031174520.0
    record identifier: in00002025841