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Integrated marketing communications : a primer /

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Bibliographic Details
Main Author: Kitchen, Philip J.
Other Authors: Pelsmacker, Patrick de, 1957-
Format: Book
Language:English
Published: London ; New York : Routledge, 2004.
Subjects:
Communication in marketing.
Online Access:Table of contents
Description
Physical Description:xiii, 193 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 178-186) and index.
ISBN:0415314208 (hardback)
0415314216 (pbk.)