APA (7th ed.) Citation

Kitchen, P. J., & Pelsmacker, P. d. (2004). Integrated marketing communications: A primer. Routledge.

Chicago Style (17th ed.) Citation

Kitchen, Philip J., and Patrick de Pelsmacker. Integrated Marketing Communications: A Primer. London ; New York: Routledge, 2004.

MLA (9th ed.) Citation

Kitchen, Philip J., and Patrick de Pelsmacker. Integrated Marketing Communications: A Primer. Routledge, 2004.