| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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|a HF5823
|b .P69 2005
|
| 245 |
0 |
4 |
|a The practice of advertising /
|c edited by Adrian R. Mackay.
|
| 250 |
|
|
|a 5th ed.
|
| 263 |
|
|
|a 200408
|
| 264 |
|
1 |
|a Oxford :
|b Elsevier Butterworth-Heinemann,
|c 2004.
|
| 300 |
|
|
|a 367 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
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| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Previous edition: 1995.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising.
|
| 700 |
1 |
|
|a Mackay, Adrian.
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| 994 |
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|i unmediated -- volume
|m A14832288144
|
| 998 |
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