Cover Image

The practice of advertising /

Bibliographic Details
Other Authors: Mackay, Adrian
Format: Book
Language:English
Published: Oxford : Elsevier Butterworth-Heinemann, 2004.
Edition:5th ed.
Subjects:
Advertising.
Description
Item Description:Previous edition: 1995.
Physical Description:367 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750661739 (pbk.)