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Strategic marketing management : planning, implementation and control /

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Bibliographic Details
Main Author:	Wilson, R. M. S. (Richard Malcolm Sano), 1946-
Other Authors:	Gilligan, Colin
Format:	Book
Language:	English
Published:	Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005.
Edition:	3rd ed.
Subjects:	Marketing > Management. Strategic planning.

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