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|a Wilson, R. M. S.
|q (Richard Malcolm Sano),
|d 1946-
|
| 245 |
1 |
0 |
|a Strategic marketing management :
|b planning, implementation and control /
|c Richard M.S. Wilson and Colin Gilligan.
|
| 250 |
|
|
|a 3rd ed.
|
| 264 |
|
1 |
|a Amsterdam ;
|a Boston ;
|a London :
|b Elsevier/Butterworth-Heinemann,
|c 2005.
|
| 300 |
|
|
|a xii, 867 pages :
|b illustrations ;
|c 28
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|
|a volume
|b nc
|2 rdacarrier
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| 500 |
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|a Previous edition: 1997.
|
| 504 |
|
|
|a Includes bibliographical references (pages [813]-851) and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Strategic planning.
|
| 700 |
1 |
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|a Gilligan, Colin.
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|b Rellis Campus
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|i unmediated -- volume
|m A14832287863
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