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Strategic marketing management : planning, implementation and control /

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Bibliographic Details
Main Author: Wilson, R. M. S. (Richard Malcolm Sano), 1946-
Other Authors: Gilligan, Colin
Format: Book
Language:English
Published: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005.
Edition:3rd ed.
Subjects:
Marketing > Management.
Strategic planning.
Description
Item Description:Previous edition: 1997.
Physical Description:xii, 867 pages : illustrations ; 28
Bibliography:Includes bibliographical references (pages [813]-851) and index.
ISBN:0750659386 (pbk.)