Digital business : concepts and strategy /

Bibliographic Details
Main Author: Coupey, Eloise
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, [2005]
Edition:2nd ed.
Subjects:
Online Access:Table of contents

MARC

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245 1 0 |a Digital business :  |b concepts and strategy /  |c Eloise Coupey. 
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300 |a xxiii, 433 pages :  |b illustrations ;  |c 24 cm. 
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505 0 |a Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business. 
650 0 |a Electronic commerce. 
650 0 |a Internet. 
650 6 |a Commerce électronique. 
650 6 |a Internet. 
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