Cover Image

Tough calls : AT&T and the hard lessons learned from the telecom wars /

Bibliographic Details
Main Author: Martin, Dick, 1946-
Format: Book
Language:English
Published: New York : AMACOM, [2005]
Subjects:
AT & T (Firm) > History.
Telecommunication > United States > History.
Table of Contents:
  • Don't dance to the music of your own buzz
  • Understand the power of symbols
  • Take control
  • Complete the CEO
  • Expect the dumbing down of reality
  • Work inside out toward your customers
  • Don't let plugging leaks become an obsession
  • Casting is everything
  • Pay attention to the power of the few
  • Don't confuse politics and public relations
  • Say good-bye to the rah-rah brother- and sisterhood
  • Stay off the treadmill of expectations
  • It's okay to change your mind
  • Credibility breaks all ties
  • Reimagine your company's mission
  • Practice ambidextrous leadership.