http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the professional's guide to starting an exceptional enterprise
xxxvii, 21, 436 pages : illustrations ; 26 cm.
Introduction : the nature of entrepreneurship -- Essential entrepreneurial qualities and capabilities -- What type of venture do you have in mind? -- Identifying new venture opportunities -- Ventures that capitalized on market gaps -- Evaluating new venture opportunities -- Developing the business plan -- Components of the business plan -- Sources of funding -- Debt financing -- Seeking investors -- Going the angel route -- Venture capital funding -- Initial public offering -- Epilogue : entrepreneurial do's and don'ts.
Includes bibliographical references and index.