The persuaders /
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and...
| Corporate Authors: | Ark Media (Firm), PBS Home Video |
|---|---|
| Other Authors: | Goodman, Barak, Goodman, Rachel Dretzin, Rushkoff, Douglas |
| Format: | Video DVD |
| Language: | English |
| Language Notes: | Closed-captioned. |
| Published: |
[Alexandria, Va.] :
PBS Home Video,
[2004]
|
| Subjects: |
Similar Items
How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune /
by: Baker, Kim, 1955-
Published: (1992)
by: Baker, Kim, 1955-
Published: (1992)
Advertising that works : how to create a winning advertising program for your company /
by: Fearon, Robert
Published: (1991)
by: Fearon, Robert
Published: (1991)
How to advertise and promote your small business /
by: Siegel, Gonnie McClung
Published: (1978)
by: Siegel, Gonnie McClung
Published: (1978)
Marketing series. promotion /
Published: (2013)
Published: (2013)
Campaign planner for integrated brand communications /
by: Sayre, Shay
Published: (2005)
by: Sayre, Shay
Published: (2005)
Corporate advertising : the what, the why, and the how /
by: Garbett, Thomas F.
Published: (1981)
by: Garbett, Thomas F.
Published: (1981)
Flyers that work : promoting services, products, events & more /
by: Tarila, Sophia
Published: (1994)
by: Tarila, Sophia
Published: (1994)
And now a few words from me : advertising's leading critic lays down the law, once and for all /
by: Garfield, Bob
Published: (2003)
by: Garfield, Bob
Published: (2003)
Advertising /
by: Runyon, Kenneth E.
Published: (1984)
by: Runyon, Kenneth E.
Published: (1984)
Buy this book! : understanding advertising and getting the most out of your advertising dollar /
by: Marwah, Raj, 1947-
Published: (1991)
by: Marwah, Raj, 1947-
Published: (1991)
The role of advertising in the marketing mix /
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1971)
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1971)
Advertising and the practice of marketing /
by: Runyon, Kenneth E.
Published: (1979)
by: Runyon, Kenneth E.
Published: (1979)
What's the big idea? : how to win with outrageous ideas (that sell!) /
by: Lois George
Published: (1991)
by: Lois George
Published: (1991)
Advertising concepts and strategies /
by: Gilson, Christopher C.
Published: (1980)
by: Gilson, Christopher C.
Published: (1980)
Strategic advertising decisions : selected readings /
Published: (1976)
Published: (1976)
Advertising and communication management /
by: Ray, Michael L.
Published: (1982)
by: Ray, Michael L.
Published: (1982)
Advertising management /
by: Aaker, David A.
Published: (1975)
by: Aaker, David A.
Published: (1975)
Business-to-business advertising : how to compete for a $1-trillion-plus market /
by: Sawyer, Howard G.
Published: (1978)
by: Sawyer, Howard G.
Published: (1978)
How customers of industrial products rate advertising appeals /
by: McAleer, Gordon
by: McAleer, Gordon
New directions in international advertising research /
Published: (2002)
Published: (2002)
Handbook of research on the future of advertising and brands in the new entertainment landscape /
Published: (2023)
Published: (2023)
The fall of advertising and the rise of PR /
by: Ries, Al
Published: (2002)
by: Ries, Al
Published: (2002)
Storyscaping : stop creating ads, start creating worlds /
by: Legorburu, Gaston, et al.
Published: (2014)
by: Legorburu, Gaston, et al.
Published: (2014)
Bang! : "getting your message heard in a noisy world" /
by: Kaplan Thaler, Linda
Published: (2003)
by: Kaplan Thaler, Linda
Published: (2003)
M. A. M. E., market and media evaluation ; the AIA handbook of advertising to business, industry, government, and the professions /
by: Schiller, Robert D.
Published: (1969)
by: Schiller, Robert D.
Published: (1969)
MadScam : kick-ass advertising without the Madison Avenue price tag /
by: Parker, George, 1937-
Published: (2006)
by: Parker, George, 1937-
Published: (2006)
The Routledge companion to advertising and promotional culture /
Published: (2013)
Published: (2013)
Buzz : harness the power of influence and create demand /
by: Salzman, Marian L.
Published: (2003)
by: Salzman, Marian L.
Published: (2003)
Advertising and promotion : an integrated marketing communications perspective /
by: Belch, George E. (George Edward), 1951-
Published: (2007)
by: Belch, George E. (George Edward), 1951-
Published: (2007)
Advertising and promotion : an integrated marketing communications perspective /
by: Belch, George E. (George Edward), 1951-
Published: (2009)
by: Belch, George E. (George Edward), 1951-
Published: (2009)
Business-to-business advertising : a marketing management approach /
by: Patti, Charles H.
Published: (1991)
by: Patti, Charles H.
Published: (1991)
Advertising measurement and decision making /
by: Robinson, Patrick J.
Published: (1968)
by: Robinson, Patrick J.
Published: (1968)
Advances in advertising research.
Published: (2013)
Published: (2013)
Business to business communications handbook /
by: Messner, Fredrick R.
Published: (1992)
by: Messner, Fredrick R.
Published: (1992)
Brand power /
Published: (1994)
Published: (1994)
Creativity in marketing communications /
by: Karimova, Gulnara Z.
Published: (2013)
by: Karimova, Gulnara Z.
Published: (2013)
Application/case studies : applications.
Published: (2016)
Published: (2016)
The entrepreneur's guide to advertising /
by: Ogden, James R.
Published: (2010)
by: Ogden, James R.
Published: (2010)
Listen, Mr. President. : A series of monologues on advertising, publicity, and the promotion of industrial products.
by: Black, George, 1920-
Published: (1960)
by: Black, George, 1920-
Published: (1960)
Everybody's guide on how to profit from ideas & products.
by: Melnik, George
Published: (1971)
by: Melnik, George
Published: (1971)