The persuaders /

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and...

Full description

Bibliographic Details
Corporate Authors:	Ark Media (Firm), PBS Home Video
Other Authors:	Goodman, Barak, Goodman, Rachel Dretzin, Rushkoff, Douglas
Format:	Video DVD
Language:	English
Language Notes:	Closed-captioned.
Published:	[Alexandria, Va.] : PBS Home Video, [2004]
Subjects:	Advertising. Public relations. Marketing. Documentary television programs. Video recordings for the hearing impaired.

Description
Summary:	Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Item Description:	"A Frontline coproduction with Ark Media"--Container. Presented in widescreen format; enhanced for 16x9 televisions. Videorecording.
Physical Description:	1 videodisc (approximately 90 min.) : sound, color ; 4 3/4 in.
Format:	DVD; Dolby digital.
Audience:	SOCI. Not rated.
Production Credits:	Editor, Pamela Scott Arnold ; camera, Stephen McCarthy ; music, Gary Lionelli.