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Faculty perceptions about attributes and barriers impacting diffusion of web-based distance education (WBDE) at the China Agricultural University
The purpose of this study was to examine faculty perceptions about attributes and barriers impacting diffusion of Web-based distance education (WBDE) at the China Agricultural University (CAU). Random and stratified sampling was used and 273 faculty participated in the study. About 70% of participants stayed in early stages in the innovation-decision process related to WBDE (no knowledge, knowledge, or persuasion) and about 30% were in later stages (decision or implementation). Faculty members' stage differed significantly by professional area, level of education, teaching experience, and distance education experience. Gender, age, and academic rank had no significant influence on faculty members' stage. CAU faculty tended to agree with the existence of the five attributes of WBDE (relative advantage, compatibility, complexity, trialability, and observability). Professional area, gender, age, level of education, and academic rank had no significant influence on the five perceived attributes. Teaching experience had no significant influence on the five perceived attributes, except compatibility. Distance education experience had no significant influence on the five perceived attributes, except compatibility and observability. CAU faculty perceived ten factors (concerns about time, concerns about incentives, WBDE program credibility, financial concerns, planning issues, conflict with traditional education, fear of technology, technical expertise, administrative support, and infrastructure) as moderate barriers to diffusion of WBDE. Age, level of education, academic rank, and teaching experience had no significant influence on faculty perception about the ten barriers. Professional area and gender had no significant influence on faculty perception about the ten barriers, except concerns about time. Distance education experience had no significant influence on faculty perception about the ten barriers, except conflict with traditional education. Faculty members' stage in the innovation-decision process had no significant influence on faculty perceptions about relative advantage of WBDE and nine of the ten barriers. Faculty members' stage in the innovation-decision process, however, did have a significant impact on faculty perception about compatibility, complexity, trialability, observability of WBDE, and WBDE program credibility as a perceived barrier. Relative advantage, compatibility, complexity, and trialability were correlated with at least one of the ten barriers. Observability was not related with any of the barriers.
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