Cover Image

Fundamentals of marketing research /

Bibliographic Details
Main Author: Smith, Scott M.
Other Authors: Albaum, Gerald S.
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage, [2005]
Subjects:
Marketing research.
Online Access:Table of contents
Description
Physical Description:xii, 881 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0761988521 (acid-free paper)