Cover Image

The export marketing imperative /

Bibliographic Details
Main Author: Czinkota, Michael R.
Corporate Author: American Marketing Association
Other Authors: Ronkainen, Ilkka A., Ortiz-Buonafina, Marta
Format: Book
Language:English
Published: Australia ; Mason, OH : Thomson, [2004]
Subjects:
Export marketing.
Description
Item Description:"American Marketing Association."
Author's name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on page [246].
Physical Description:xiii, 252 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0324222580