http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
why consumers want new luxury goods--and how companies create them
Preface / by Leslie Wexner. -- Trading up to new luxury: an overview. -- The spenders and their needs: sociodemographics, emotional drivers. -- The creators and their goods: definitions, forces, practices. -- Inside the new American home: retailers, appliance innovators. -- Eating as an emotional experience: Panera, The Cheesecake Factory, Trader Joe's. -- Awakening the American palate to wine: Kendall-Jackson. -- The world is a sexy place: Victoria's Secret. -- The old world in new luxury bottles: Belvedere, Boston Beer. -- Demonstrably superior and pleasingly different: Callaway. -- Only the best for members of the family: American Girl, pet food. -- A cautionary tale of an old luxury brand: Cadillac. -- The opportunity: growth areas, a work plan. -- A call to action.
by Michael J. Silverstein and Neil Fiske, with John Butman.