rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Trading up
    sub title: why consumers want new luxury goods--and how companies create them
  name:
    name part: Silverstein, Michael.
    role:
      role term: creator
  name:
    name part: Fiske, Neil.
  name:
    name part: Butman, John.
  type of resource: text
  origin info:
    place:
      place term: nyu
    date issued: 2005
    issuance: monographic
  language:
    language term: spa
  physical description:
    form: print
    extent: xviii, 300 pages ; 24 cm.
  table of contents: Preface / by Leslie Wexner. -- Trading up to new luxury: an overview. -- The spenders and their needs: sociodemographics, emotional drivers. -- The creators and their goods: definitions, forces, practices. -- Inside the new American home: retailers, appliance innovators. -- Eating as an emotional experience: Panera, The Cheesecake Factory, Trader Joe's. -- Awakening the American palate to wine: Kendall-Jackson. -- The world is a sexy place: Victoria's Secret. -- The old world in new luxury bottles: Belvedere, Boston Beer. -- Demonstrably superior and pleasingly different: Callaway. -- Only the best for members of the family: American Girl, pet food. -- A cautionary tale of an old luxury brand: Cadillac. -- The opportunity: growth areas, a work plan. -- A call to action.
  note: by Michael J. Silverstein and Neil Fiske, with John Butman.
  note: Includes index.
  subject:
    geographic code: n-us---
  subject:
    topic: Luxury
  subject:
    topic: Cost and standard of living
    geographic: United States
  subject:
    topic: Quality of products
    geographic: United States
  classification: HB841 .S55 2003
  classification: 339.4/7/0973
  identifier: 1591840139
  identifier: 2004057392
  record info:
    record content source: DLC
    record creation date: 040810
    record change date: 20151101050327.0
    record identifier: in00002021018