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Trading up : why consumers want new luxury goods--and how companies create them /

Bibliographic Details
Main Author: Silverstein, Michael
Other Authors: Fiske, Neil, Butman, John
Format: Book
Language:Spanish
Published: New York : Portfolio, 2005.
Subjects:
Luxury.
Cost and standard of living > United States.
Quality of products > United States.
Description
Item Description:Includes index.
Physical Description:xviii, 300 pages ; 24 cm.
ISBN:1591840139