Applied public relations : cases in stakeholder management /

Bibliographic Details
Main Author:	Lamb, Larry F.
Other Authors:	McKee, Kathy Brittain
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Series:	LEA's communication series.
Subjects:	Public relations > Case studies.

Table of Contents:

Public relations: maintaining mutually beneficial systems of stakeholder relationships
Stakeholders: employees
Stakeholders: community
Stakeholders: consumers
Stakeholders: media
Stakeholders: investors
Stakeholders: members and volunteers
Stakeholders: governments and regulators
Stakeholders: activists
Stakeholders: global citizens.