| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a22000004a 4500 |
| 001 |
in00002018621 |
| 005 |
20151101050144.0 |
| 008 |
041012s2005 nyua b 001 0 eng |
| 010 |
|
|
|a 2004022296
|
| 020 |
|
|
|a 0814408184
|
| 035 |
|
|
|a (OCoLC)ocm56752737
|
| 040 |
|
|
|a DLC
|c DLC
|d UtOrBLW
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a TXAM
|
| 050 |
0 |
0 |
|a HE7797.Q35
|b M6 2005
|
| 082 |
0 |
0 |
|a 338.7/62138456
|2 22
|
| 100 |
1 |
|
|a Mock, Dave.
|
| 245 |
1 |
4 |
|a The Qualcomm equation :
|b how a fledgling Telecom company forged a new path to big profits and market dominance /
|c Dave Mock.
|
| 264 |
|
1 |
|a New York :
|b AMACOM, American Management Association,
|c [2005]
|
| 264 |
|
4 |
|c ©2005
|
| 300 |
|
|
|a xx, 266 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references (pages [251]-258) and index.
|
| 505 |
0 |
|
|a Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
|
| 610 |
2 |
0 |
|a QUALCOMM Inc.
|
| 650 |
|
0 |
|a Telecommunication.
|
| 650 |
|
0 |
|a Wireless communication systems.
|
| 650 |
|
0 |
|a Spread spectrum communications.
|
| 650 |
|
0 |
|a Code division multiple access.
|
| 945 |
|
|
|i PromptCat
|
| 948 |
|
|
|a cataloged
|b h
|c 2005/3/1
|d c
|e dmitchel
|f 11:04:22 am
|
| 994 |
|
|
|a 92
|b TXA
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s 96a0d8a9-bf20-3bf3-8b98-7fff3310df6a
|i 684414a8-053d-3f04-b78e-6a52e07722a9
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HE7797.Q35 M6 2005
|h Library of Congress classification
|i unmediated -- volume
|m A14832316256
|
| 998 |
f |
f |
|a HE7797.Q35 M6 2005
|t 0
|l Remote Storage
|