Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business /

Bibliographic Details
Main Author:	Heinrich, Thomas, 1963-
Other Authors:	Batchelor, Bob
Format:	Book
Language:	English
Published:	Columbus : Ohio State University Press, [2004]
Series:	Historical perspectives on business enterprise series.
Subjects:	Kimberly-Clark Corporation > History. Sanitary supply industry > United States > History. Consumer behavior > United States > Case studies.

Table of Contents:

Origins and growth, 1872-1916
The rise of consumer nondurables
The great depression
In the mainstream : expansion and crisis, 1940s-1971
"The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
Product diversification and corporate strategy.